We develop online marketing strategies that include Content Managed Websites (CMS), Search Engine Optimisation (SEO), Social Networking solutions and Adwords as part of the mix. Affordable and flexible solutions brought together using Prince II methodologies.
Phased Approach
Firstly, every project is specified using static wireframe diagrams outlining the information architecture required to provide a solution for any given requirements. Once the scope of the project is understood a plan is put together dividing the project into manageable phases. It is at this point, once the foundations are laid, that a project can really get started. The design phase commences which then runs on to the implementation phase, Final test phase (since testing occurs throughout various tasks within Implementation) and ultimately the launch. Every phase must hit its milestone before moving on to the next.
Online Marketing Strategy
The wide variety of projects we get involved with include all of the necessary elements required to make a website ‘work’. Online presence needs to be greater than the competition and this is achieved through a review of the competition and culminates in an agreed strategy based on previously successful tasks.
Design
We design websites that are focused on optimising user experience using clear sign posting with strong call-to-actions where required. We consider the most efficient way of driving people from A to B without confusing and losing any visitors along the way. Accessiblity considerations are incorporated, bringing an optimised user experience to everybody. We design to your budget from formulaic template design through to bespoke, fresh interpretations integrating your brand guidelines.
Technology
The technology we get involved with on the backend is LAMP – Linux, Apache, MySQL and PHP with frontend XHTML ensuring all sites are Search Engine Optimised (SEO). jQuery and AJAX are used to increase the usability and quality feel of any online developments. We also make promotional games and animations using Flash. Joomla and WordPress integration also plays a part of our offering, taking these third party applications and applying bespoke designs to simple brochureware versions right through to e-commerce capable websites. These two open source solutions provide stable, quality, budget priced website structures to integrate into any design.
Google, Search Engine Optimisation (SEO) and Social Networking
All websites are integrated with Google Analytics which provides information on your visitors. If you need a Google Adwords campaign we can put one together whilst monitoring and tweaking it over time for improved results. External SEO considerations, including social networking, are also undertaken promoting your site to ensure better search engine performance. We ensure that Twitter and Facebook both work together with your site. Social applications are a necessity and part of the marketing foundations for any company.